#Sabse anokha umbrella

CONCEPTUALISED AND EXECUTED BY CANDID MARKETING FOR SAB TV

SAB TV known for different & creative dimension in everything it does – from its concepts to marketing. SAB TV wanted to create a perfect prelude for SAB Se Anokhe Awards 2015 that was compatible with the DNA of the brand, which has been built around differentiation sprinkled with innovation.

It was the monsoon season and Mumbai was awaiting its second spell of rains, from which ‘flowed’ the Big Idea, ‘SAB SeAnokha Umbrella, the world’s largest umbrella. The idea lived up to the promise of ‘Sab SeAnokha? ? and hence served as the perfect prelude to ‘Sab SeAnokheAwards 2015.

The ‘anokha umbrella stood 30 feet tall, with an incredibly huge 60 feet diameter to claim the title of the world’s largest umbrella & served as an ‘anokha’ backdrop for the Press Conference to promote the show.

The SAB SeAnokha Umbrella was large enough to accommodate a minimum of thousand people under it. 100s of visitors stopped by to shower admiration & awe on the #SabSeAnokhaUmbrella.