Observer Research Foundation

Observer Research Foundation is an independent think tank based in Delhi, India. The Raisina Dialogue is India’s premier conference, hosted by ORF in collaboration with the Government of India, Ministry of External Affairs, committed to addressing the most challenging issues facing the global community.

BIG IDEA

Our main aim for the brand identity of Raisina Dialogue was for it to stay consistent and evolve with the changing times. While working on the brand identity we focused on several aspects – Primary and secondary colours that help the viewers to have a crisp and contrasting perspective of the people speaking and attending the event, fonts that compliment and uplift the theme, also, is visible in small sizes and elements derived from the architectural structure of the Raisina building. Our goal was to create the event collaterals and films during the time of Covid. The teaser and the film have been scripted and delivered keeping the 5 pillars of the event and hopefulness of a better tomorrow in mind, our team managed to meet these needs within a stiff deadline.