The red color background, Kellogg’s logo and the classic wheat sheaf on the top left unmistakably represent Kellogg’s.

The current packaging has a bowl full of Kellogg’s muesli on the front and has clear and precise communication of the ingredients and nutritional information on the front as well as back. Visuals of ingredients including, fruits, almonds, corn and wheat are presented on the front, side and back.

These key elements including the bowl full of muesli, ‘Muesli Crunchy Fruit And Nut’ unit, images of almonds and fruits and most importantly Kellogg’s logo, red colour background and the wheat sheaf have been taken forward into the new Kellogg’s Jar packaging to make it easily recognisable for the existing customers.